Latest Bollywood News And Gossip Masala Video, Tollywood Latest Trending Videos
Latest Bollywood News And Gossip Masala Video, Tollywood Latest Trending Videos
The growth in the digital media industry
has been tremendous in the past few decades. Studies continue to predict a
double digit growth to the tune of 15 % per annum. One of the major factors
contributing to this immense growth is the sustained growth in India's GDP and
increased purchasing power of the people over the last several years which had
led to the Media and Entertainment (M&E) industry being ruled by consumer
choices of content and accessibility user experience being paramount. In India,
however, unlike its global counterparts, traditional media has not been
disrupted by technology although key issues including piracy continue to haunt
this robust industry. Till date the Indian piracy laws are not stringent and
fail to match pace with the technological advances leading to severe loss of
revenue due to pirated products being readily available. For instance, recently
one of the most awaited movies "Udta Punjab" was hosted over 700
websites just prior to its official release. Another recent incident was when tollywood latest trending videos showcased the pirated portion of "Bahubali" was leaked just a day
before its release, despite all the precautions taken by the filmmakers. Based
on available statistics, the losses due to piracy are estimated to the tune of
USD 50 billion in 2016- 17. You can watch all such news on latest bollywood news and gossip masala videos published by many
channels. This trend is indeed worrisome and unfortunately, the situation is
not matched by corrective measures in the regulatory environment. Any avenues
sought to address piracy in India are individually taken by the producers or
makers of the films. Such an alarming situation coupled with the complete lack
of an organised machinery to regulate this industry and the lack of a process
on content regulation only makes one realize that this lucrative industry
requires several issues to be addressed. In addition to foregoing the additional
aspects of inadequate policy and guidelines on cross media ownership and the
cumbersome tax structure are additional factors that hinder foreign investment
in this industry.
The upcoming challenge
to the television industry is in the form of online or web-based digital
entertainment channels targeted mainly at the younger generation. In India, the
music industry is inseparably tied to the film industry, the development and
profits from these industries are dependent on the film industry. In the last
five years, we have seen the separation of these two industries to some extent,
due to increased internet usage. Rising stars, who are traditionally not been
given a chance to showcase their talents in Bollywood have taken to the new
route of internet based channels and YouTube and of course reality television
to seek fame and fortune. The Indian film industry is the largest in the world
in terms of volume of films being produced and released. Indian films are being
showcased in international film festivals like Cannes, thereby bringing in more
revenue and widening the audience base. Indian stars are increasingly becoming
popular in Hollywood which has made the world sit up and take notice of the
Indian film industry. The past decade was perhaps the spell of doom for single
screen theaters and rise of the multiplex culture. The price of tickets has
risen and so has the viewer base.
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