Ways Small Businesses Can Built Their Brand Identity
Ways Small Businesses Can Built Their Brand Identity Building an identity for your brand is not restricted to big businesses only. Companies across all sector and industries can build the identity of their brand, irrespective of their strength and size. You will find that most of the marketers face a major hurdle when they do marketing for small organizations – that is investment issues and lack of funds, which generally holds them back from running big campaigns. If you read news, you will find this as a part of almost all Indian Business Start-up Stories . Here we list some strategies which small organization can perform to get high ROI on minimal investments. 1. Identifying what makes your brands unique – as an entrepreneur you must conduct a market research before developing any product and/or service, so that it is offered into the market as a solution to a persistent problem. Later when you will you do marketing, this USP needs to be